23 Trends That Will Shake The Business World In 2018. Part 3

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11. Voice Search-Based Ad Personalization 
The ways in which people are interacting with voice search are only going to keep growing, and that is creating new opportunities and avenues for potential ad strategy. Once the platforms are available, I suspect this will have a major impact on how brands interact with people. - Nicole Munoz, Start Ranking Now
12. A Boom In Coworking
I think that coworking will become the norm for a lot of corporations. Obviously it's a great idea for startups, but more established companies are also exploring this type of environment. Coworking isn't just about saving money and pooling resources. It is also an amazing networking tool. Corporations that want to get closer to their future B2B customers and trend-spot will start establishing satellite offices in various coworking spaces. It also allows companies to be more flexible with their hiring and increase their ability to enter newer markets. - Artem Mashkov, DEVTRIBE INC
13. Continued Shift To Standing Desks
A significant trend in the office furniture industry has been the continued shift from traditional desks to sit-to-stand desks. Americans are more cognizant of the importance of staying healthy, and ergonomics has transformed from an obscure, inconspicuous subject to a topic of great interest to many. As more and more employees have come to learn that "sitting is the new smoking," they are increasingly requesting sit-to-stand desks from their employers. In turn, companies have been buying standing desks for their workers and will do so at an even greater rate in 2018. We will need to continue to offer highly-desirable sit-to-stand options and at price points that are accessible to the mass market. - Adam Mendler, Beverly Hills Chairs
14. Hospital Consolidations
Explosive population growth has kept hospitals busy and somewhat insulated from competitive pressures felt sooner in other markets. Now, hospitals have moved from their traditional territories to consolidate the market. In 2015, WellStar Health System of Marietta, Ga., bought five hospitals from Tenet Healthcare Corp. in a deal worth $661 million. The not-for-profit system, which ended last year with $1.8 billion in revenue, doubled the number of its hospitals with the acquisition. Atlanta seems to be a microcosm of what’s happening nationwide: Hospitals are hustling to improve economies of scale in purchasing, and to spread best clinical and business practices across locations. This has been undeniably good for businesses, and great for ours. - Ashish Advani, InPharmD
15. Alternative Learning Credentials
We're going to start seeing a spike in employers that begin accepting alternative learning credentials. Right now, many employers will list a bachelor's degree as a minimum requirement, but I think a wave of employers will start accepting Coursera, Khan Academy, Udacity and other online courses in lieu of traditional education. As more employers start taking these alternative learning credentials seriously, it will motivate people to start learning again and hopefully, we'll start seeing an even stronger list of applicants. - Jared Atchison, WPForms

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