23 Trends That Will Shake The Business World In 2018. Part 5

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21. Mobile Everything
There is absolutely no question that the market is exponentially moving to mobile-everything. Mobile usage is up immensely and everyone is scrambling to catch up, especially retailers. Although it may be obvious to some, there are still many brick and mortar business that refuse to believe that the internet is quickly becoming the primary means of business. The data is there to prove it. In 2012 approximately 11% of retail sales occurred on mobile devices. Fast forward to 2016 and 48% of consumers are reporting that its easier to shop on their mobile phones. This is the modern equivalent of companies like Sears not foreseeing internet retail in the early 2000s. If you're not offering customer-centric, fluid, cross-platform experiences for your customers, you are sure to lose. - Ali Mahvan, Sharebert
22. The Membership Experience
Working in the grooming and retail industry, my team anticipates the rise and importance of customizing guest experiences even further in 2018. As competition continues to grow in the grooming segment, we intend to focus on our membership incentives. It is important to find ways to simultaneously secure annual participation from your customer-base while also providing them with the service and pricing incentives that only exclusive memberships offer. - Ben Davis, The Gents Place
23. A Growing Focus On Diversity
My work with Gaingels is all about diversity, specifically the importance of driving social change through business and capital investment. Our belief is that you drive real change by investing capital, effort, relationships and talent into projects that reflect your values. The change we are looking for is more LGBT leaders, and more representation for all diverse groups at the senior levels of startups and other companies. Given the issues that have arisen over the past year, improving diversity should be a critical issue for 2018, and we intend to be at the forefront of that global effort. - Paul Grossinger, Gaingels

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